Our one-of-a-kind, legendary flavor of Better Made's famous Rainbow Chips, dubbed "Burnt Chips." These chips have a truly unique flavor due to a special cooking process. Better Made has worked with potato breeders and farmers over the years to develop a potato variety with a higher sugar content. This higher sugar content caramelizes during the cooking process, resulting in a darker chip with an exceptional bittersweet flavor that distinguishes Rainbow Chips from the competition. Better Made's dedication and innovation are embodied in these chips, ensuring that each bag is a true snacking masterpiece. Enjoy the extraordinary flavor of Rainbow Chips.